Sam is a sports and performance psychology specialist, internationally

recognized for his expertise in optimizing psychological performance for

individuals in high-pressure sports and corporate environments. With

experience in both the U.K. and the U.S., Sam takes an integrated,

solution-focused approach grounded in psychological theory,

evidence-based practices, and real-world experience. His tailored

strategies drive lasting personal and professional growth.

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Over the past 15 years, Sam has trained with leading experts in clinical and sports psychology and studied at some of the world’s top research institutions. He holds a bachelor's and a master's degree in sports psychology and is currently completing his doctoral research at the University of Birmingham, U.K. His research explores team dynamics, leadership, motivation, and performance outcomes—insights he applies to both athletic and corporate settings.

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Whether working with elite athletes or business leaders, Sam brings a unique perspective, drawing from sports psychology to enhance human performance, build resilience, and develop mental toughness. He helps clients reignite their passion, boost confidence, stay motivated, and strengthen their adaptability—empowering them to reach their full potential.

 

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Speciality areas

 

• Athletes & sports

• Leaders & corporations

• Finding motivation

• Finding attachment and purpose

• Improving confidence

• Developing psychological flexibility

• Coping with stress & anxiety

• Improving leadership skills

• Mastering demanding responsibilities

• Career & life transitions

• Psychological injury rehabilitation

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Education

 

PhD | Sport Psychology | ​University of Birmingham (2024)

MSc | ​Psychology of Sport and Exercise | University of Roehampton

BSc | ​Sport Psychology | University of South Wales​

 

 

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Qualifications

 

BPS | Sport Psychologist (British Psychological Society)

CMPC | Association of Applied Sport Psychology

SEPiT | British Association of Sport and Exercise Sciences

QPR | Qualified suicide prevention instructor

ImPACT | Qualified concussion consultant

CPT | Certified personal trainer